About Here & Now
Here & Now is a pan-European advanced breast cancer (ABC) awareness initiative, supported by a number of leading experts. Through a series of creative and thought-provoking activities, Here & Now aims to raise awareness of ABC and the realities of living with the disease, in order to improve the level of care and support available. Here & Now is a disease awareness initiative from Novartis Oncology.
As recognised in international guidelines, the level of care and support available for early breast cancer (EBC) is not available to patients with ABC.1,2 There is also a growing body of evidence that shows there is a high degree of unmet social and psychological need in ABC.3
The Here & Now campaign uncovers new insights into the impact of ABC, to better understand how barriers to optimal patient care can be overcome in order to improve the level of care and support across Europe.
- Cardoso F, et al. 1st international consensus guidelines for advanced breast cancer (ABC1), The Breast 2012, doi: 10.1016/j.breast.2012.03.003
- Cardoso F. Metastatic breast cancer patients: the forgotten heroes! The Breast 2009; 18:271-2 (Editorial)
- Parle, M, Gallagher, J, Gray, C, Akers, G, Liebert, B. From evidence to practice, factors affecting the specialist breast care nurse’s detection of psychosocial morbidity in women with breast cancer. Psycho-oncology 2001; 10: 503-510