FOR PEOPLE LIVING WITH ADVANCED BREAST CANCER, TIME MATTERS...


Time gives women cherished opportunities to continue enjoying their lives, fulfilling their purpose amongst loved ones, in their communities, at their workplaces, in the world.

#MyTimeOurTime, #MTOTArtivism (art + activism) is an artistic campaign that aims to give a voice and shine a light on the importance of time for women with advanced breast cancer.Through multiple art forms, artists from across Europe will create artwork that express the meaning of time.

Spanish illustrator Sara Herranz explains how her illustrations capture daily scenes of women living with advanced breast cancer. Throughout, violet flowers grow as a symbol of rebirth, marking the journey of these inspiring and resilient women.

ABOUT MY TIME OUR TIME


My Time, Our Time is a continuation of the here & now campaign from Novartis Oncology. Building on the goals of raising awareness of advanced breast cancer (ABC), My Time, Our Time is inspired by the possibilities of the evolving treatment landscape and the need for deeper awareness and appreciation of the changing patient experience. My Time, Our Time will deliver a range of activities that place a sharper focus on the patient’s everyday reality, their purpose and time.


All activities aim to improve ABC awareness and understanding as well as improving levels of care.